Seth Gerard
I build AI-native products and the teams that make them.
Design leader for AI-native products. Former VP of Design at Pax8. 19+ years in complex B2B platforms, with a specialty in data-dense visualization.
Selected work
Managing digital labor at scale
A control surface that grows with the provider, from a first AI worker to a fleet across hundreds of client businesses.
- 100K+ AI workers it's built to manage, across hundreds of clients
Building the two-sided marketplace
Turning a sales-driven cloud distributor into a product-led marketplace, for the MSP partners who buy from it and the vendors who sell through it.
- 98% opt-in adoption of the new marketplace
- 70 → ~90% vendor self-service completion, pilot to today
Maturing design at Pax8
How I built design, research, and content into one organization at Pax8, with four directors, a shared design system, and a seat in planning.
- 3 → 20+ design, research, and content
- ~90% design system adoption across product verticals
- 4 directors
Seeing cyber threats in real time
A network-security product for analysts, built around dense, real-time visualization with a film-grade look.
